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The Great Rewiring: How AI Is Quietly Rebuilding the Sales & Marketing Engine

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AIinSalesAIinMarketingDigitalTransformation

The Great Rewiring: How AI Is Quietly Rebuilding the Sales & Marketing Engine

AI isn’t replacing sales and marketing—it’s rebuilding them from the inside out.

Lauren Beck

March 28, 2025

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Automated Sales OutreachAI-driven Targeting+3

Why It's Increasingly Important to Find the Right Target for Automated Sales Outreach and Not Just More Targets

The New Paradigm in Sales Outreach In the rapidly evolving world of sales, the shift from traditional methods to automated outreach has been transformative. However, the focus is no longer on casting a wide net but rather on honing in on the right targets.

Lauren BeckMarch 5, 2025

#AttributionSoftware#FunnelOptimization+2

Why do marketing teams still cling to funnel strategies in 2025—and why are investors throwing cash at yet another attribution startup

Why do marketing teams still cling to funnel strategies in 2025—and why are investors throwing cash at yet another attribution startup? It’s puzzling to see how “full-funnel” hype remains the status quo, even as the market keeps evolving.

Lauren BeckMarch 4, 2025

HumanTouchDataAnalytics+3

Artificial Intelligence vs. Competitive Intelligence: The Hybrid Approach for Sales

The way AI and Competitive Intelligence (CI) are transforming decision-making in a corporate setting parallels how sales teams can leverage these tools to boost their effectiveness. Here’s how the concepts align and support sales:

Lauren BeckFebruary 6, 2025

AI AgentsFuture of Work

The Rise of AI Agents: More Than Automation

AI agents are set to redefine automation in 2025, moving beyond chatbots to proactive, goal-driven systems that can observe, decide, act, and learn. This article demystifies the AI agent ecosystem, exploring their core mechanics, real-world applications, and the challenges of integrating autonomous intelligence into everyday workflows.

Mike Stanley & Michael SalzingerFebruary 4, 2025

AI InvestmentStartup Funding+2

AI Ate My Homework: The Challenge for Startup Differentiation

Just a couple of years ago, AI startups—especially those built around language models like ChatGPT—were viewed with a mix of skepticism and FOMO. Everyone was asking, “Is this just another ChatGPT wrapper?” If the answer was yes, VCs generally took a pass. Fast-forward to 2025, and it turns out large language models are quickly becoming the bedrock for everything from customer service to code generation. It’s not just about wrapping ChatGPT; it’s about embedding AI into the very DNA of tomorrow’s tech infrastructure.

Michael SalzingerJanuary 29, 2025

DeepSeekOpenSourceAI+3

An Obligatory Post on DeepSeek

DeepSeek’s rapid improvement has turned heads across the industry, offering open-source AI models that rival larger, proprietary systems. Beyond its impressive performance and cost-effectiveness, DeepSeek also spotlights broader shifts in AI economics, open collaboration, and the emergence of smaller, more efficient models. However, this innovation wave brings new considerations around censorship, security, and shifting geopolitical landscapes, underscoring just how dynamic the AI space has become.

Mike StanleyJanuary 28, 2025

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