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#AttributionSoftware#FunnelOptimization+2
Why do marketing teams still cling to funnel strategies in 2025—and why are investors throwing cash at yet another attribution startup
Why do marketing teams still cling to funnel strategies in 2025—and why are investors throwing cash at yet another attribution startup? It’s puzzling to see how “full-funnel” hype remains the status quo, even as the market keeps evolving.
Lauren Beck
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